Leading Strategists in the Private Club Industry

Club Mark Corporation was founded in 1984 to address the growing need for industry
resources relative to membership strategies, recruitment and retention. During the high
club growth period of the 80’s and 90’s with high end daily fee clubs developed in
unprecedented numbers, Club Mark’s founder, Rick Coyne, accurately predicted that
private, member owned clubs, would be deeply affected by this precipitous growth
of public facilities and resultant competitive environment for a higher end golfing
experience.

Since that time, CMC has continued to lead the industry in providing professional
guidance to private clubs, in the provision of timely and informative educational
programs to the private club industry, and in developing strategies for over 700
successful client clubs.

The Club Mark executive team comprises well over 90 years of combined private
club experience spanning country clubs, city clubs, fitness clubs, tennis clubs and a
variety of specialty membership type organizations.

The theory of evolution suggests that for an organization to survive, it must adapt to
environmental change. Club Mark Corporation's philosophy is that through constant
evaluation and knowledge, simple survival gives way to growth and prosperity. Club Mark
is one of the oldest and most respected, professional, private club marketing, and
strategic planning consulting companies in the country. Our national and international
experience in working with clubs and providing educational venues has prepared us to
efficiently plan, develop, design, construct, implement and oversee marketing programs
so that they achieve their maximum potential as well as to provide consulting services
based upon hard experience and success.