Rick Coyne

Founder and Chief Executive Officer, Club Mark Corporation
Chief Executive Officer, Professional Club Marketing Association


Rick Coyne has been engaged in the private club industry for over forty years in areas of club management and operations, strategic planning, market analysis and developing successful marketing programs for private clubs.  He has worked with over 675 private clubs and has been a guest speaker in over 600 workshops and seminars, nationally and internationally, including Canada, Spain, England, France, Prague, Mainland China, Columbia and South Africa.  For the past twenty-five years, he has been a repeat provider of workshops and seminars for CMAA, PGA, National Golf Course Owners Association, IHRSA, Canadian Society of Club Managers, European Club Managers and has provided hundreds of educational workshops for Board members throughout the United States.

As an author, he has contributed greatly to the membership library co-authoring college text, developing instructional manuals, directing a series of career videos for membership development and being extensively published in industry related magazines, including Club Management, BoardRoom, Club Director and DailyFee magazines.  His literary contributions to the private club industry have earned him two national literary awards.

In 1995, Mr. Coyne co-founded the Professional Club Marketing Association, an allied association to the CMAA and PGA, to represent the membership directors in the industry with certification, placement services, educational programs, workshops, seminars and representation throughout the industry.  This Association now has over 600 members, over 250 whom have been awarded the coveted Certified Membership Professional (CMP) designation.

In 2001, Rick was awarded the Lifetime Achievement Award, for his philanthropic contributions to our industry from BoardRoom magazine.  In 2002 and in 2008, Rick received the Gary Player Black Knight Educator of the Year Award.

What is the mission of PCMA and Club Mark?