President, Club Mark Corporation
Executive Director, Professional Club Marketing Association
President, Professional Club Placement Services
Donna Coyne joined Club Mark Corporation in 1988 and has been instrumental in developing marketing initiatives and team training programs for well over 350 clubs. Donna has earned the reputation as one of the top recruiters for Membership Professionals and provides consulting to clubs and directors nationally on placement and compensation of key membership personnel.
She has vast experience in hiring and training of membership marketing personnel in country clubs, city clubs, yacht clubs and athletic clubs. She also provides extensive industry experience in marketing, advertising, public relations, sales and communications.
In 1995, Donna co-developed the Professional Club Marketing Association, an allied association to the CMAA and PGA, to represent Membership Marketing Directors in the industry with certification, placement services, educational programs, workshops, seminars and representation throughout the industry.
In 2005, Donna was the recipient of the Gary Player Black Knight Educator of the Year Award.
In 2006, Donna developed Professional Club Placement Services, as a recruiting and training resource in which clubs could rely on placement and professional training of Membership Directors, Marketing Directors and Member Relation Directors.