Five Phase Diagnostics & Discovery

5 Stage Diagnostics

Diagnostics & Discovery

Good problem solving always starts with the first step of a diagnostic and discovery phase. Again using a medical analogy, no good medical practitioner would begin treatment without solid diagnosis of the problems and issues that need attention. This is where we always begin, so that we know what problems need and deserve to be solved. We show five elements in the chart.
  1. Trend and Profile Analysis
  2. Market Demographic Analysis
  3. Capabilities Analysis
  4. Member Needs Evaluation (Survey)
  5. Competitive Positioning
Each can provide incredible insight into your market strategy, but when combined, they become a directional beacon to success. However, having direction is only the first step in the process.