Concept Strategy Design
Conversion to Concept Design
Armed with solid analysis of the right problem definitions and a consensus among the team, it is easier to create a model of what the club’s team wants or “needs”
the club to look like in the future. Note however, that future design includes a comprehensive addressing of that future: Market positioning, general business strategy, programming, skills, systems and facilities. This is not a trivial undertaking, to design all of these elements and to develop them so that they work in concert…but it’s importance cannot be underestimated.