The Club Mark Team

The Club Mark executive team brings decades of combined private club and marketing experience spanning country clubs, city clubs, fitness clubs, tennis clubs and a variety of specialty membership type organizations.

Rick Coyne, Founder and C.E.O. >
Donna Coyne, President >
Rachel Ego, Director of Market Research >
Eric Samuelson, Creative Director/Designer >
Bob Borsch, Senior Management Consultant >

A brief Summary of our executive team’s accomplishments follows:

• 27 Years of Successful Research & Development of Data Based Consulting Services
• Successful Engagements with Over 675 Private Clubs Nationally & Internationally
• Nationally Recognized and Acclaimed Staff
• Lifetime Achievement Award for Contributions to the Private Club Industry (Rick Coyne - 2000)
• Three Gary Player Black Knight Awards as Educators of the Year
• Two National Literary Awards for Industry Contributions
• Staff Writers for BoardRoom Magazine
• Authors of Over 300 Industry Based White Papers and Articles for BoardRoom, Club Management, Daily Fee, Club Director and other National Industry Publications
• Founded the Professional Club Marketing Association in 1995
• Providers of Over 570 Educational Workshops for the CMAA, PGA of America, IHRSA, National Golf Course Owners Association, Canadian Society of Club Managers, South African Society of Club Managers
• Guest Speakers at the Following International Forums
  - European Club Managers Conference – Madrid, Spain
  - South African Club Managers Association – Johannesburg, South Africa
  - South American Club Managers Association
  - International Symposium for Eastern European Club Managers - Prague
• Addy Award Winning Designer

While we are proud of our accomplishments, we continue our mission to lead the industry in research of innovative and sustainable operational practices and membership solutions.  While there is clearly a basic commonality to what each private club may strive to provide, it is our belief and operating philosophy that each club is uniquely different and has specific core competencies that can and will affect its ability to effectively sustain growth and market perception.