Recent and/or Existing Clients
of Club Mark Corporation
Club Mark has worked with over 700 clients nationally as well as internationally over the past 27 years. The following list of clients represents a sampling of services and includes some current clients as well as some past clients. We include past clients from several years ago to demonstrate that our services prove as valuable long after we leave as they were when we were active and working on site with our client. Nearly fifty-percent of CMC’s business is repeat.
Ballantyne Country Club
Club Mark was retained by Ballantyne to develop a strategic overview and market positioning directive relative to the Club’s Master Plan. CMC reviewed historical trends, market demographics, member profiles and created a general strategy relative to categories of membership, pricing, and the chronological sequencing of the master planning components, all based upon the Club’s available market. In addition, to gain member feedback, CMC designed and delivered a member survey relative to member’s general satisfaction and their needs relative to the master plan.
MacGregor Downs Country Club
Club Mark was retained by MacGregor Downs to develop a membership strategic overview specific to the Club’s market demographics. CMC reviewed historical trends, market demographics, member profiles and created a general strategy relative to categories of membership, pricing, and member incentives. In addition, to gain member feedback, CMC designed and delivered a member survey relative to member’s general satisfaction and their needs relative to the master plan.
Desert Mountain
Club Mark was retained by the Desert Mountain HOA Board to assist in a major study of “best practices” as the Club was transitioning from developer control to member control. In the process CMC and representatives from the Advisory Board and HOA Board, along with Desert Mountain management travelled to 13 of the most high end golf related communities in the United States including Florida, Georgia, Arizona and California. The anticipated learnings in the areas of membership, operations, symbiosis between Club and HOA have led to very significant conclusions relative to what constitutes long range stability for a Club and how each Club must position itself in proper alignment with market conditions. This project is ongoing.
The Reserve
CMC was retained to provide a member survey, the hiring and training of a membership director and the development of a membership strategy. This desert area club is ranked as one of the finest in the country.
The Club at Las Campanas
CMC has been retained to review membership categories and strategies and a special membership offering for this Santa Fe Club having just gone through turnover from developer owned. CMC continues to work with the Club to understand its market, reposition itself and to create the appropriate “Las Campanas” experience. The project is ongoing.
Wade Hampton Golf Course
CMC has been retained to review membership categories and strategies, develop a member survey, the hiring and training of membership relations personnel and to provide strategic oversight for a period of eight months.
Dallas Country Club
CMC was retained to review retention processes and to assist in the training of relevant public relations related team members.
Ballen Isles
CMC was retained to review and provide recommendations relative to a membership plan created by the Club’s membership Committee. CMC was charged with researching the market area and providing an opinion on the market, member perception and legal ramifications of the recommendations.
The Landings
CMC was retained to determine the potential market both within the gated community and within an approximate twenty minute drive time from the Club, accounting for competitors and other market factors.
Canterbury Golf Club
CMC retained to provide a market analysis and membership marketing plan, which included communications processes to the members, a themed membership approach, and several suggested traffic generating events.
Pine Forest Country Club
CMC was retained to provide member focus groups, member survey, participation within the Club’s renovation planning group and the development of a complete membership initiative program including review of categories, development of plan and the recommendation and oversight of events and communications.
Rolling Hills Country Club
CMC was retained to provide recommendations for membership based upon a total renovation of facilities. In addition, CMC was commissioned to provide staff training and assistance in re-developing the internal communications processes.
Sunset Country Club
CMC was retained to provide a demographic and competitive overview as well as a five year trending analysis from which CMC provided membership recommendations.
Cleveland Skating Club
CMC was retained to provide a short term membership initiative overseen directly by the onsite professional staff.
Greensboro Country Club
Club Mark was retained to facilitate a Strategic Planning process and worked extensively with the Membership Committee, which resulted in over 265 memberships sold in less than three months.
Nakoma golf Club
Club Mark has been retained several times by this Madison, Wisconsin Club in areas of demographic research, Board retreats and most recently to facilitate a strategic planning process and membership campaign.
Thornblade Club
CMC was retained to provide the basis for a strategic planning process at a Board retreat in 2003. Subsequently, CMC worked with the Club to assist in presenting the strategic plan to the general membership. CMC facilitated focus groups, orchestrated the Town Hall meeting and the Club continues to be very successful. CMC recently facilitated Thornblade Club’s Board Retreat in April, 2006, and May, 2007.
Governors Club
Club Mark was retained to facilitate a Board Retreat which led to the development of a strategic plan and Town Hall meeting of the membership for this Jack Nicklaus development in Chapel Hill, North Carolina.
Dallas Athletic Club
CMC was retained to provide an operational overview, develop a market position report and design and implement a marketing initiative, including the training of the marketing staff. In the process, CMC also assisted in developing the basis for a strategic plan, through a Board retreat process, and also developed performance evaluation systems for the Board and staff.
Lubbock Country Club
Club Mark was retained to facilitate a strategic planning process in 1995 which developed into a total overhaul of the Club’s operation, strategic direction and membership programs. This Club is added to CMC’s list of references as an example of how CMC’s programs continue to work years after the term of our work efforts have ceased.
Chapel Hill Country Club
CMC was retained to provide a market overview, develop a marketing strategy, train the marketing director, provide for the development of a Town Hall meeting and to oversee the implementation of the marketing program. The program as developed by CMC grossed the Club over 100 new members in the first year.
Pine Lake Country Club
Club Mark was retained to provide a market analysis and to assist the Board in determining best pricing for memberships and to present these findings to the general membership at a Town Hall meeting which CMC orchestrated and scripted. Subsequently, CMC was hired to develop and implement a member survey.
Canyon Club
Club Mark was retained to facilitate focus group sessions, develop market and competitive data and to create a full marketing initiative for the Mitsubishi owned private golf facility in Westchester County, New York.
Black Diamond Ranch
Club Mark was retained to reposition this award winning project both in terms of facilities and services. As part of CMC’s program, the worked with a Board to recreate the “Black Diamond Experience” through extensive staff training, developed marketing strategies and developed a full membership department.
Dupont Country Club
Club Mark was retained to review documentation and to provide market data to reposition this private club facility within the Wilmington, Delaware market area. CMC continues to provide consultation services to the Club.
Rio Verde Country Club
Community Development – Club Mark was retained to conduct a long-range strategic plan which ultimately has led to a process to combine the Club’s governance with the Homeowner’s Association.
Kings Creek Country Club
Club Mark was retained to develop marketing programs, train staff, and complete a member/usage audit of club facilities. CMC was also commissioned to conduct a member survey and develop a new marketing strategy once the original goals were exceeded.
Reading Country Club
Club Mark was retained to do a market analysis and hire and train a full time Membership Marketing Director to implement on going marketing programs for the purpose of recruiting new members. In addition CMC preformed a Town Hall Presentation.
Brynwood Country Club
Club Mark was retained to do a market analysis, strategic membership planning and hire and train a full time Membership Marketing Director to implement on going marketing programs for the purpose of recruiting new members. Subsequently, CMC worked with the General Manager to assist in the development of a strategic planning process.
Lochmoor Country Club
Club Mark was retained to develop marketing programs, train staff, and complete a member/usage audit of club facilities. CMC was also commissioned to conduct a member survey and develop a new marketing strategy once the original goals were exceeded.
Blackhawk Country Club
Community Development – Club Mark was retained to do a market and complete membership analysis inclusive with program development. In addition CMC preformed focus group sessions and a Town Hall Presentation. Most recently, CMC was retained to facilitate a two day Board retreat to introduce the Board to the strategic planning process and will be retained to work with the Board in facilitating the plan to completion.
