Leading Strategists in the Private Club Industry

Club Mark Corporation was founded in 1984 to address the growing need for industry 
resources relative to strategic planning, membership strategies, recruitment and retention. During the high club growth period of the 80’s and 90’s with high end daily fee clubs developed in unprecedented numbers, Club Mark’s founder, Rick Coyne, accurately predicted that private, member owned clubs, would be deeply affected by this precipitous growth of public facilities and resultant competitive environment for a higher end golfing 
experience.



Since that time, CMC has continued to lead the industry in providing professional
guidance to private clubs, in the provision of timely and informative educational 
programs to the private club industry, and in developing strategies for over 700 
successful client clubs. 

The Club Mark executive team comprises well over 100 years of combined private club and private sector experience spanning country clubs, city clubs, yacht clubs, fitness clubs, tennis clubs and a 
variety of specialty membership type organizations. 

The theory of evolution suggests that for an organization to survive, it must adapt to 
environmental change.

Club Mark Corporation's philosophy is that through evaluation and knowledge, simple survival gives way to growth and prosperity. Club Mark 
is one of the oldest and most respected, professional, private club marketing, and 
strategic planning consulting companies in the country. Our national and international reputation and experience in working with clubs and providing educational venues allows us to efficiently design, develop, and implement collaboratively driven strategies for sustainable, long term success.