Current Articles

I was sitting back reading some of the articles I've written over the past several years and it occurred to me that I spend a great deal of time talking about how bad things are in the private club industry. Despite my self admonitions, I really can't dismiss the overbuilding, competition, changing culture, and lack of leisure time, all of which can have an effect on the ability to market and operate your private club. However, there are many clubs, big and small, of all types, that have figured out how, if not to trivialize these issues, at least to mitigate them and use them as tools to assess an appropriate direction.

In the last installment, we talked about the many issues we face each day that make like a bit more challenging to the modern day club. The process begins with a subject that I will tackle in an educational session in Anaheim at this year's CMCC Annual Conference, simple logic. Instead of what we have traditionally embraced as the loudest voice at the meeting, or the most intimidating member, or even the most interesting compromise used to make strategic decisions, we need to get back to some good old fashion logic. I'll promise you this, starting with logic as a basis for decision making will be easier for members to see, easier to get approvals and much easier to create empirical data to support your position. But let's revisit why change might be necessary.