Club Mark Corporation
  • Home
  • Club Mark Team
  • Services
  • Products
  • Educational Programs
  • Clients
  • Contact Us
  • Membership Initiatives
  • Strategic Planning
  • Board Retreats
  • Market Evaluation
  • Market Positioning
  • Focus Groups
Home > Services

Membership Testimonial 1

Club Mark Services

From a simple evaluation of your market, to a complete renovation of your membership program, Club Mark (CMC), has the experience and personnel to make your goals and objectives achievable. While we achieve short term goals for each of our client Clubs, we always look long term to ensure that what we recommend to you reflects as positively five years from now as it does today. Our approach is to thoroughly examine your club and its market to determine what issues may be affecting your ability to effectively market your memberships. Once we are satisfied that we completely understand the core issues we will write a comprehensive set of membership recommendations. As importantly, we will help you and your staff in the implementation as well.
Put our experience to work for you!

Our diverse range of services includes, but is not limited to:

  • Consultation services relative to strategic planning, membership replenishment and retention.  Most of CMC’s consulting services include extensive data development and analysis.
  • Transitional consulting for clubs considering member ownership.  
  • Specialized member survey services including focus group management, questionnaire development and response analysis.
  • Marketing personnel recruitment, team training and supervision.
  • Retention and consulting services.
  • Strategic plan consulting.
  • Management and oversight of the marketing process.
  • Marketing plan development and implementation including creative and design development across multiple media as needed

The following are the most frequently requested services provided by Club Mark. Simply click on the service that you are interested in for a complete description of the service and the accompanying fees.

Membership Initiatives >
CMC has several programs to choose from that can be initiated quickly to replenish lost members, or can create a membership initiative and process that will address both short and long range issues.

Strategic Planning >
CMC will form fit a strategic planning process specifically to your Club.

Board Retreats >
CMC will custom design your Board retreat whether on or off site from your Club based upon a pre-retreat teleconference or site visit by CMC.

Market Evaluation > 
Often, clubs want to meet and get to understand the company before developing any kind of relationship which could affect the Club's image.

Market Positioning >
In addition to the one day evaluation, CMC will prepare a market analysis of your market area which is predicated upon where your existing members reside.

Focus Groups >
Whether getting ready to do a renovation, an assessment or a membership initiative, it is always worthwhile to understand how your members are feeling about specific issues.

Member Surveys >
CMC can create an online custom survey for your Club.


Golf and Second Home Symposium Download Ad

Sign-up for Quick Off The Mark

Sign-up to receive to our timely, relevant and informative newsletter Quick Off The Mark. After 30 years working in the private club industry, we are on top of the latest developments and trends. Please note that we only publish the newsletter when we have some real news to share with you.


Club Mark Offices

PALM DESERT, CA OFFICE:

74333 Hwy 111

Suite 207

Palm Desert, CA 92260

toll-free: 877.610.5230
phone: 760.610.5230 

fax: 760.610.5232 



email: info@clubmark.com

DALLAS, TX OFFICE:

Club Mark Corporation

4347 W. Northwest Hwy

Suite 120

Dallas, TX 75220-3864

phone: 214.679.8496


Industry Connections


PCMA Logo


CMAA Logo


PCPS Logo


One Mind Communications Logo

Site Search

Loading...
  • Home
  • Club Mark Team
  • Clients
  • Contact Us
  • Privacy Policy
  • Terms of Use

© 2012 Club Mark Corporation | Website developed and designed by One Mind Communications

Powered by SiteNinja CMS.