Services

Membership marketing is very much like marketing any other kind of business. However, in the private club industry there are some very important differences. Membership Marketing for private clubs must be discreet, selective, highly targeted, and attuned to the sensibilities of current members as well as the club's private nature and tax status.

Successful Membership Programs Don't Just Happen.  Successful Programs Should be Driven by Data, Research and An End Goal of Your Club's Long Term Viability.

As the late Robert Dedman, C.E.O. and Founder of ClubCorp once said, "With members everything is possible, without members nothing is possible".  While most club managers are vitally aware of this pressing industry need, convincing the Board and your membership can be a different story. Almost all of Club Mark's services involve some research and review before delivering any kind of advice or recommendations. In this way, when we have the opportunity to meet with your Board, we can provide empirical data to support our recommendations.  This site visit and evaluation provides your Board an up to date review of the current trends in the industry, the specific trending that your Club has experienced over the past five or more years, a profile of your membership, an overview of the market's ability to afford membership and your Club's relative position in the market as compared to the competition. It is much more than understanding the need to market, this kind of data and orientation provides the means to make intelligent and appropriate decisions regarding your membership marketing program not only to meet your immediate needs, but also to protect the integrity of your Club in the long term.

Club Mark, "CMC" in working with some of the most visible and most respected clubs in the country, fully understands the integrity of the club and can provide the kinds of marketing programs to specifically meet the need of each respective client / club.