Club Mark Services

From a simple evaluation of your market, to a complete renovation of your membership program, Club Mark (CMC), has the experience and personnel to make your goals and objectives achievable. While we achieve short term goals for each of our client Clubs, we always look long term to ensure that what we recommend to you reflects as positively five years from now as it does today. Our approach is to thoroughly examine your club and its market to determine what issues may be affecting your ability to effectively market your memberships. Once we are satisfied that we completely understand the core issues we will write a comprehensive set of membership recommendations. As importantly, we will help you and your staff in the implementation as well.
Put our experience to work for you!

Our diverse range of services includes, but is not limited to:

• Consultation services relative to strategic planning, membership replenishment and retention.  Most of CMC’s consulting services include extensive data development and analysis.
• Transitional consulting for clubs considering member ownership.  
• Specialized member survey services including focus group management, questionnaire development and response analysis.
• Marketing personnel recruitment, team training and supervision.
• Retention and consulting services.
• Strategic plan consulting.
• Management and oversight of the marketing process.
• Marketing plan development and implementation including creative and design development across multiple media as needed

The following are the most frequently requested services provided by Club Mark. Simply click on the service that you are interested in for a complete description of the service and the accompanying fees.

Membership Initiatives >
CMC has several programs to choose from that can be initiated quickly to replenish lost members, or can create a membership initiative and process that will address both short and long range issues.

Strategic Planning >
CMC will form fit a strategic planning process specifically to your Club.

Board Retreats >
CMC will custom design your Board retreat whether on or off site from your Club based upon a pre-retreat teleconference or site visit by CMC.

Market Evaluation > 
Often, clubs want to meet and get to understand the company before developing any kind of relationship which could affect the Club's image.

Market Positioning >
In addition to the one day evaluation, CMC will prepare a market analysis of your market area which is predicated upon where your existing members reside.

Focus Groups >
Whether getting ready to do a renovation, an assessment or a membership initiative, it is always worthwhile to understand how your members are feeling about specific issues.

Member Surveys >
CMC can create an online custom survey for your Club.