Services
From a simple evaluation of your market, to a complete renovation of your membership program, Club Mark, "CMC" has the experience and personnel to make your goals and objectives achievable. While we achieve short term goals for each of our client Clubs, we always look long term to ensure that what we recommend to you reflects as positively five years from now as it does today. Our approach is to thoroughly examine your club and its market to determine what issues may be affecting your ability to effectively market your memberships. Once we are satisfied that we completely understand the core issues we will write a comprehensive set of membership recommendations. As importantly, we will help you and your staff in the implementation as well.
Put our experience to work for you!
The following are the most frequently requested services provided by Club Mark Corporation, "CMC". Simply click on the service that you are interested in for a complete description of the service and the accompanying fees.
Short Term Membership Initiatives - CMC's short term initiatives are created specifically for short membership campaigns that will attract specific numbers of new members over a specific period of time. CMC has several programs to choose from that can be initiated quickly to replenish lost members. The decision on which program is predicated upon the level of aggressiveness required to meet your specific membership objectives.
Custom Designed Membership Initiatives - Club's requiring or desiring a more in custom approach to recruitment of new members can have CMC prepare a market position profile, review of historical trending and a profiling of the membership to determine the specific nature of the Club's membership recruitment or replenishment issues. After meeting with the decision makers and reviewing the market data, CMC will create a membership initiative and process that will address both short and long range issues and present the program to the decision makers for final approval.
Generally, this process can begin with either a one day evaluation site visit or in combination with a market position report. The term of this engagement can be flexible but is generally set at twelve months during which CMC will continue to monitor and create new programs taking advantage of seasonal influences.
The custom designed programs address all conditions that may affect the marketability of the Club from categories of membership, price, graphics program, personnel and facilities. In every case of the custom designed program, decisions as to the program to be launched is predicated on a historical trending, market conditions and other specifically pertinent market data, which is gathered and presented by CMC.
One Day Evaluation - Often, clubs want to meet and get to understand the company before developing any kind of relationship which could affect the Club's image. Prior to a site evaluation, CMC requests a five year trending and profiling of your existing membership and usage patterns. From this information, CMC will create a set of graphs and recommendations specific to the historical performance of the Club both in membership and in other revenue areas. A PowerPoint presentation is made on-site to an audience of the Club's choosing in which CMC will present a State of the Industry Report, a five-year trending analysis of your Club in membership and other revenue areas, a member profile, and CMC's conclusions as to what may be necessary to develop an effective membership program.
One Day Evaluation with Market Position Report - In addition to the one day evaluation, CMC will prepare a market analysis of your market area which is predicated upon where your existing members reside. CMC, in concert with your staff, will ascertain the competitive market; review the demographics of your market area including households, incomes and participation in golf and any changes in your current membership program that my be necessary based upon this market information. The resulting report presentation will provide you with an understanding of the depth of market capable of affording the current fees and is presented in a PowerPoint format as well as providing a written summary of the overall demographic of the market area.
Board Retreats - CMC will custom design your Board retreat whether on or off site from your Club based upon a pre-retreat teleconference or site visit by CMC. Based upon your clubs desired output from the retreat, CMC will prepare the agendas, hand-outs and proved the overall facilitation of the event. The scope of work for a Board retreat may vary greatly depending upon the desired results of the retreat. Whether as a pre-Strategic Planning process, to review capital projects, to review membership initiatives or some combination of activities, CMC will help you organize and facilitate a memorable and worthwhile program.
Focus Groups - Whether getting ready to do a renovation, an assessment or a membership initiative, it is always worthwhile to understand how your members are feeling about specific issues. CMC has found this vehicle to be nearly as valuable as the member survey, but infinitely less expensive. CMC will provide you with the process to select focus group participants, set up the appropriate questions based upon your specific situation and then facilitate the meetings with select groups of members. CMC will meet with a maximum of three groups per day. At the end of the process, the facilitator will prepare a written summary of each group's response as well as an overview of the facilitator's perceptions.
Member Surveys - CMC will create an online custom survey for your Club predicated upon your specific output requirements varying from pre-renovation and construction to a simple report card on goods and services. CMC will prepare the questions, demographic break-downs of questions and distribute to your membership. Upon completion by the members, CMC will collate and evaluate the responses and prepare a written report and executive summary of the findings.
Strategic Planning - CMC will form fit a strategic planning process specifically to your Club. From initiating the strategic planning process through full facilitation of the plan, we will work with the club to develop the most expedient and helpful process to assist from day one to completion.