Topic List

Over the years, Rick and Donna Coyne have provided educational workshops, seminars and other educational venues in over 600 locations around the country and the world. As three time recipients of the Gary Player Black Knight Award, as Educators of the Year, their programs are sought after by Chapters, Associations and Boards around the world.

As Executive Directors of the Professional Club Marketing Association, they not only participate in developing the educational programming for each years conference and continuing education programs, they provide the programming for certification of the PCMA members.

While each workshop or educational venue has been somewhat form fit to meet the criteria of the association or audience being addressed, there are a number of standard programs, updated annually that can become the basis for your next educational meeting.

The length of the program can be adjusted to meet your specific needs but will range from a sixty minute program to an all day (six hour) workshop.  As an alternative, in many instances a program can be developed by CMC that will also include other speakers, but on the same general topic areas.  For example, in the past several years, we have created programs with Tarun Kapoor, Dr. Candice Clemenz, Virginia Tech, and Kathy O'Neal, the Senior Vice President of ClubCorp.  We have also orchestrated several state meetings and incorporated local panels and multiple speakers to create a full day of diverse educational programming.  The 2006 State Meeting in Dallas, Texas was reportedly one of the best ever held in the state.

In addition, both Rick and Donna are accredited speakers with the CMAA which makes their presentations eligible for continuing educational credits for most of the allied associations.

Here is a brief listing of some of the stock topics available for various time allocations.

• Why Successful Clubs Are
• Team Marketing
• Managing Relationships - Building the Membership Team
• 
Guerilla Marketing - Marketing Agility

• Successful Membership Programs - Winning Strategies

• Membership Marketing in Troubled Times
• 
Thriving on Chaos

• Market Positioning
• 
Creating a Membership Culture
• 
Membership Logic

• State of the Industry 2012
• 
Member Retention

We will generally have you send an electronic survey prior to finalizing the content of your presentation so that we can better determine the needs of your audience and plan accordingly.

Costs for educational venues can range from $1500 to $4500 plus expenses dependant upon the time, number of speakers and customization of the presentation. 

Please contact us for a quote.